UKRAINE
HERITAGE
EDITION

JULY 24-30

UKRAINE
HERITAGE
EDITION

JULY 24-30

Preserve the past,

create the future

by combining technological solutions, creativity, and professional knowledge to keep Ukraine's cultural heritage alive.

Hatathon 4.0: Ukraine Heritage Edition is in response to the challenges of the war and ignites an innovative spirit to preserve Ukrainian culture.

Results

participants
teams
projects in the semi-final
finalists

Winners

1st place EUR 2,500
NGO Memories of Ukraine with the project “Memories of the military”, aimed to create digital memorials for military personnel based on their wartime memories. 
2nd placeEUR 1,500
City of Mary with the project “RE: MARIUPOL”, innovative project aimed at presenting the joint achievement of Ukrainian intellectuals, public activists, and initiatives seeking to popularize, rethink and preserve the historical and mental image of the city of Mariupol. 
3rd placeEUR 1,000
MS with the project “Meta Spadok”, aimed to preserve Ukrainian cultural heritage by creating digital reproductions of traditional Ukrainian clothing from various regions. 
Nominationfrom the Europeana Network Association
NGO Memories of Ukraine with the project “Memories of the military”.
Nominationfrom the iForum conference
MIA team with “EtnoHut” project, an educational and booking platform that offers an immersive experience of studying the Ukrainian ethnos and its integration into the traditional Ukrainian life of the last century. 
Nominationfrom the iForum conference
UBe team with “Ukrainian Beat” project, which combines various types of arts and promotes cultural exchange between Ukrainians and foreigners, aiming for the Ukrainian "beat" to be heard worldwide.

Hatathon History

For the fourth year in a row, Hatathon has become a generator of iconic creative collaborations and anti-crisis solutions.
In 2020, we brought more than 1,300 participants together and collected more than 210 ideas on how to help the industry survive the crisis of the COVID-19 pandemic.
In summer 2021, there were more than 1300 participants, presenting more than 117 ideas aiming to adapt culture to post-lockdown reality.
In 2022, we attracted more than 1,600 participants who mastered NFT technology, digitized the cultural front of Ukraine, and presented 216 ideas.
During the pandemic, the word Hata (House in Ukrainian) was chosen as the name of the online marathon to support culture during the lockdown and in an increasingly digital landscape.

Today, Hata symbolises the home we preserve by using cultural and creative innovations.

What was expected

Hatathon 4.0: Ukraine Heritage Edition consisted of two parts

Education

Online lectures and workshops from Ukrainian and foreign experts on immersive technologies, 3D scanning, AI, data analytics, blockchain, NFT, and no-code tools will help master technological knowledge and skills.

Practice

Practical tools and mentors to develop projects that aim to preserve cultural heritage through advanced technologies under the guidance of experts. Presentations of finished works to the jury and the opportunity to win prizes.

Digital revival: how innovations preserve traditions

We are sure that modern technologies are the most effective way to restore and preserve the cultural heritage of Ukraine. From virtual museum exhibits and 3D models of architectural masterpieces to interactive applications for studying history, we have dozens of tools in our hands to give cultural landmarks a digital life. We began a creative journey where the past will come alive in a new format for the future.

Hatathon categories

Material heritage

More information →

Intangible heritage

More information →

Evaluation criteria

Team

The level of proactivity, motivation, and expertise of the team; feedback from team / expert mentors

Potential

Possibility of implementing the idea after Hatathon

Impact and scaling

The level of influence of the idea / project on the preservation of the cultural heritage of Ukraine, as well as the possibility of scaling

Presentation

The quality of the presentation of the idea and the materials provided

Progress

Results achieved during the online marathon to implement the idea

Hathathon Jury

Ilona Demchenko

Expert, Consultant, Grant Programme Manager / House of Europe

Irina Glik

Certified cultural heritage digitalization expert

Oleksandr Diatlov

CEO / Teraz Work by Jooble

Oleksandr Yatsenko

Chairman of the Board / Techosystem

Daryna Zhyvohliadova

Manager / ALIPH Foundation

Who could participate

Artists
Musicians
Photographers
Graphic and web designers
Videographers and film industry professionals
Curators and art managers
Creative entrepreneurs
Tech specialists
Web developers
PR and marketing specialists

What did participants gain

practical knowledge of modern technologies
networking
5000 EUR prize pool
an opportunity to strengthen the cultural sector with their knowledge, skills and creativity

Stages and timeline

4 July

Start of registration for participants and mentors

24 July

Registration for participants is closed

24 July

Hatathon opening.
Livestream

25-27 July

Programme:
lectures and workshops

24-29 July

Work on projects; checkpoints, consultations with mentors

30 July

Hatathon semi final: Participants submit finished works

30 July

The jury reviews and evaluates the presented results and announces the finalists

30 July

Hatathon Final. Teams present their projects

Team mentors

Mariia Shnyrkova

Copywriter / Launch Labs

Serhii Kudriashov

СЕО and Founder / Cadabra Health

Anna Balatska

Internal Communications Booster / Fozzy Group

Oleksandr Kakhai

Head / ЗОМОГ

Kseniia Chumakova

Expert, project manager / Erasmus for Young Entrepreneurs

Kyrylo Chumakov

CEO / Eureka Language Centre

Konstantyn Soloviov

Founder of Soloviov Marketing Agency | Mentor at 1991 Accelerator | National expert on marketing and communications in EU

Anastasia Lykhodii

Project manager / Osvitoria

Stepan Doktor

CEO / 5.0 Solutions

Alina Shcherbyna

Marketing Director Five Jars, CEO Wtech

Andrii Smyk

Co-founder and COO / INPUT SOFT

Kateryna Bova

Head of Growth / Gathers

Kateryna Zhuchenia

Project Team Lead / Happy Monday

Olena Pshenychna

Founder / Sport tech hub UA

Mariia Yatsenko

Senior Product Marketing Manager / Ramp

Maryna Zaporozhets

CEO / nect WORLD

Alex Kuvallini

CEO, co-founder / Handstree

Luka Iakymchuk

UX strategiest / Art curator / Product manager

Alex Vorobey

Co-founder & CEO / DOOOD

Expert mentors

Anna Gandrabura

Founder / English for IT

Serhii Klimov

Head of development / Wines of Ukraine

Yelyzaveta Glybchenko

Founder / Color Up Peace

Olga Gurtova

Digital Marketing Trainer

Andrii Tuzhykov

Head / NGO The laboratory of culture researches

Igor Arbatov

Chairman of the Board / Future Development Agency

Oksana Gorbunova

COO / BazaIT

Maria Kutnyakova

Communication Manager / NGO Shtuka

Ihor Kulyk

Director / State Archive of the Ukrainian Institute of National Remembrance (Archive of National Remembrance)

Julia Kravchuk

Employer Brand Manager / Reface

Danylo Pravda

3D & Motion designer

Alice Fursa

CMO / WER Ukraine

Liliia Bodnar

Brand Manager / Happy Monday

Tais Poda

Co-Founder / Theta Arts | Art Aegis

Anna Nikolaieva

Researcher, PhD candidate in historical sciences

Olga Royenko

CEO/Co-founder/Managing partner / royenko.agency / voiceofspace.partners

Mariia Palyvoda

SMM Lead / Ukraine.ua

Olena Zhukova

Head of the center / Центр розвитку музеєзнавства і пам'яткознавства при ННЦ ХФТІ НАНУ

Valentyna Teleutsia

Cultural critic,  folklorist, ethnologist, expert in the field of intangible cultural heritage, expert of the Ukrainian Cultural Foundation

Tetiana Honcharenko

CEO / Founders League

Anastasiia Kholiavka

Head of the city media archive

Vasyl Kopanov

CEO / WER Ukraine

Ilya Dutsyk

Director, Producer / MINISTERSTVO

Kostiantyn Shyshchenko

Co-founder CTO at Formidable / Founder and CEO at Yednai

Esma Adjieva

Founder, Head of Board / NGO Alem

Maryna Frolova

Creative&brand director, designer, Ukrainian authenticity producer / Etnika.Home, Honey-Zavertailo

Denys Krupodorov

Co-Founder / Art Aegis

Julia Voloshka

Founder / Secret agents

Nadiia Lisniak

Head of the organization / Kirovohrad regional organization "Ukrainian Society for the Protection of Monuments of History and Culture", expert of the Ukrainian Cultural Fund

Anna Zharova

CEO / Ізраільскі Друзі України

Kateryna Kotvitska

Head of MEGOGO Audio

Kate Kifa

Co-founder / PR Solutions

Elizabeth Shvartsman

Founder / NAGOLOS bureau

Roman Borenko

CEO / Inclusive IT

Andrii Rogovskyi

CEO / Rogovsky.net

Daryna Zhyvohliadova

Консультант / ALIPH

Lilia Derman

Head of the Department of Design

Iryna Glik

Cultural heritage digitization expert

Andrii Udovychenko

Workflow Designer / Bot&Partners

Hanna Starzhevska

Head / ГО "Спадщина Бессарабії"

Olexandra Marchenko

Director of public communications, creative director

Nata Chul

Designer

Tamila Pedan

Cultural manager, researcher

Партнери

Ком'юніті-партнери

Медіапартнери

Infopartners

FAQ

What is a Hatathon?

Hatathon is a wordplay. This is an online creative and technical marathon, where participants work from home. This is a six-day brainstorm from an idea to its implementation. You learn new tools, come up with and implement a project, find a team of like-minded people, receive expert advice and get your ideas evaluated, and pitch your results in the final.

Who can participate?

We invite to participate: artists, directors, musicians, curators, and managers of cultural programs, figures of the cultural and creative sectors, entrepreneurs of creative industries, IT specialists, marketers, and everyone who wants to contribute with their creativity or technical expertise.

Where will it take place?

Hatathon 4.0: Ukraine Heritage Edition takes place online. The opening and final of the Hatathon will be held online and broadcast on the event page on Facebook and YouTube in Ukrainian. More detailed instructions are available in the Participant Guidelines; register to get it.

What is Slack?

Slack is a virtual workplace and communication platform. Follow the link in the registration email to download the app. The Hatathon will take place there.

What is an educational part?

A training program for beginners and experienced tech enthusiasts, consisting of theoretical lectures and applied workshops from Ukrainian and foreign experts for cultural and creative sector workers, and technical specialists, introducing trends and digitalization tools.

What do I need to participate?

Make sure to register and ask all members of your team to do the same, get a registration email from us (don't forget to check a Spam folder), join a Slack workspace following the link in the email, read the Participation Guide carefully and get ready to active work during the Hatathon.

What if I have no team?

Don’t worry! You can participate alone. There is also a team option. Your ideas and experience will come in handy. Register, join a Slack workspace, leave a message in a relevant channel about your skills and ideas, connect with other participants to create something really useful together!

What should I do during 6 days of the Hatathon?

Come up with your own new or already existing project (or get permission from a creator to use his/her work). Ensure it is relevant to the Hatathon theme and falls into one of four categories. Find a team (or work alone). Complete all checkpoints and boot camp (optional). Develop a creative and submit it for evaluation. If the creative makes it to the final, get ready to present it to the jury.

How can I register?

It is simple: just fill in this form, and you are already on board.

How the jury will evaluate the works?

There will be two stages: the semifinal and the final. The team of judges will carefully validate the work from a technical perspective and evaluate it against the specified criteria.

How will the prize fund be distributed among the winners?

The winners will receive a monetary reward of 2000 / 1500 / 500 / 500 / 500 euros, depending on the place the team will occupy. The final amounts and number of winners are at the judges' discretion.

Can I participate if I already have an idea or a finished project? 

Yes, you can participate both with an idea or a finished project. but during the Hatathon you will need to unite with other participants for joint work on creativity, exchange of experience, and networking.

How many members can participate in a team?

The ideal team size is 1-5 people. Yes, we allow individual participation!

Can I work on several projects in different categories?

Yes, we allow this option. However, we urge you to be realistic about your capacity, since the Hatathon envisages intensive work and collaboration. Less is more.

Where can I find the Hatathon rules and Guide? How do I get access to Slack?

Fill in the registration form on the website first. You will get an email with a link to the Participation Guide and Slack workspace. Don't forget to check a Spam folder. There is an active link to the Participation Guide pinned in Slack messages for the time of the Hatathon.

What is Hatathon's language?

Hatathon's main working language is Ukrainian. The official part and educational lectures and workshops will also be broadcast in Ukrainian.

Team

Anastasia Sleptsova

Сoncept and Programme

Anastasia Sylenok

Methodology and Operational Processes

Ilona Demchenko

Expert and Advisor

Natalia Levoshych

Project Manager

Oksana Izakova

Mentors Coordinator

Yanina Shabanova

PR and Comms Manager

Mariya Opryshko

Digital Communication Manager

Daria Savytska

Community Manager

Oksana Diadiura

Programme Coordinator

Julia Martynenko

Creatives and Design

Sasha Zheinova

Website Design and Layout

Organisers

Hatathon 4.0: Ukraine Heritage Edition is implemented by the House of Europe, Goethe-Institut Ukraine, and Digitizing.Space with the support of the European Union.House of Europe.
House of Europe is an EU-funded programme fostering professional and creative exchange between Ukrainians and their colleagues in EU countries and the UK. The programme focuses on different professional fields: culture and creative industries, education and youth work, social entre preneurship, and media. This encompasses 20+ separate programme lines enabling to keep working despite the war, to carry out personal projects, or to enrol in courses, conferences, and internships in the EU and the UK. The programme funds cultural cooperation and literature translation between Ukraine and the EU and the UK, along with the revitalisation of cultural infrastructure. House of Europe supports the safeguarding of Ukrainian cultural heritage and the development of creative and educational start-ups. Various learning and matchmaking opportunities such as Digital Labs, workshops, discussions, conferences, and hackathons are offered.
The European Union supports Ukraine in the face of the unprovoked and unjustified full-scale Russian invasion. To date, EUR 1.5 billion has been allocated to support Ukraine's defence through the European Peace Facility. Support is available through repurposing of ongoing projects worth a total of about EUR 140. Over EUR 130 million has recently been disbursed as budget support. This immediate response will be continued through the mobilisation of an additional EUR 330 million. The EU also supports Ukraine with emergency Macrofinancial Assistance, amounting to EUR 1.2 billion.
Goethe-Institut e. V. is the cultural institute of the Federal Republic of Germany with a global reach.Goethe-Institut promotes knowledge of the German language abroad and fosters international cultural cooperation. Itr cultural and educational programmes encourage intercultural dialogue and enable cultural involvement. They strengthen the development of structures in civil society and foster worldwide mobility.
Digitizing.Space is an innovation agency focused on providing remote work solutions for businesses, non-profits and communities. Agency helps to transform processes and projects to online and hybrid formats, increasing digital inclusion and engagement.